Strength, Weaknesses, Opportunities and a HUGE Threat to Amazon.com!

Here it is, Amazon.com's newest threat, the Plastic Logic Reader. Amazon's recent release of the Kindle 2 reading device has e-book readers in amazement, but here is a THREAT that could cut into their market share. It is called the Plastic Logic Reader and is 8.5 X 11 in., essentially a piece of paper. It could challenge Amazon.com further to break new technological limits and create an increase in the type of technology available for digital readers.