In class today we debated how implementation of recommendations and strategies would factor into costs and feasibility of actually completing a plan. Well no matter the cost, AT&T is attempting to get into a hot market. I read an article that AT&T may enter the consumer electronics industry with an e-book reader to compete with Amazon.com's Kindle 2. It is said that this is an attempt to monetize an e-book reader as that market heats up. I suspect with AT&T's partnership with Apple's Iphone and the phone's application that allows Kindle books to be read on an Iphone may bring stormy seas ahead for all three parties. The e-book market is heating up and as technological innovations thrust convenience and efficiency onto consumers. It makes since for the second largest wireless provider to throw themselves into this techy mosh pit. Right now, April 1 - 3, the International CTIA Wireless 2009 Convention is being held. This is where new ideas, innovations and industry pushing technology is unveiled.
