Business Week recently voted Amazon.com as #1 in its annual "Customer Service Champs" rankings. Given that Amazon.com has fared well these past few months, I dug up an article, How Amazon Aims to Keep You Clicking, which described one woman's experience with getting what she paid for.
As Amazon.com continues to play off of its strengths, their customer customization and differentiation, and capitalize on opportunities like their e-book initiative and upcoming release of Kindle 2, it will be interesting to see how it pays for both customer and shareholder.
Stock Price : $63.86 (+3.08% for Friday)
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