After an uproar of debate over the Kindle 2 and its lack of compatibility with other digital readers, Amazon.com one ups the nay sayers. Now you can read your Kindle purchases on your IPhone and bookmark where you left off reading while it automatically syncs both devices. An interesting move considering Apple and Amazon are becoming competitors with the introduction of Amazon.com's digital reading device Kindle 1 and Kindle 2. By tapping into the IPhone user market through its application, Amazon.com has exposed itself to an increased number of users who can easily download the app for free and enjoy their reading experience without a Kindle. In order for Amazon.com to continue to innovate their e-book experience, I feel this was a must do. As more users gravitate towards digital devices, this was a collaboration that benefited Amazon.com and Apple collectively.
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