Barnes and Noble recently went to bat against Amazon.com and their e-book shift buy purchasing Fictionwise, a leading retailer of electronic books. The move puts B&N in a stronger position as it begins a strategy for competing against Amazon.com
B&N will also be launching a new e-bookstore in 2009 with efforts to capture some of the rising demand for the e-book market. According to B&N they are developing their e-book retail strategy with no commitment date in sight. This could begin a "new-age" of e-bookstores and technology devoted to improving the e-book market, both of which Amazon and B&N are heavily investing.
Amazon.com's Stock Price $64.77
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