Mission Statement

Surrounding a discussion on mission statements and their effectiveness, we set out to find our individually chosen company's mission. In a letter to shareholders in 1997, or better known as Amazonians, they outlined 5 focuses towards success:

1. Focus relentlessly on their customers
2. Make bold investment decisions in light of long-term leadership considerations rather than short-term profitability
3. Focus on cash
4. Work hard to spend wisely and maintain our lean culture.
5. Focus on hiring and retaining versatile and talented employees, and weight their compensation to significant stock ownership rather than cash.

Amazonians can find comfort in knowing that their diversified board consists of 9 directors and 12 officers, with Jeffrey P. Bezos being the President, CEO and Chairman of the board. Official info on Amazon's Investor Relations can be found at: Amazon